4 Ways Your Business Can Get Benefit from Having a Mobile App
They're all in our pockets right now, aren't they? We're talking, of course, about mobile devices. And the primary purpose of these devices (other than making phone calls, I've also been informed) is to run numerous applications that serve virtually every need. Businesses from all over the globe, offering an incredible array of services, are beginning to move away from the traditional world of handing out leaflets, printing ads, and hanging billboards to the world of mobile.
It's a good idea to follow suit. You're probably thinking: Our company doesn't need an app for mobile devices for selling items to loyal clients! Perhaps that's been the time for a while. However, if you're looking to be prepared to meet the challenges of tomorrow and begin realizing the huge advantages right from the beginning, you'll need an app for mobile devices. Are you not so sure? Here are four ways (and more) that your business can benefit from developing a mobile application for your clients.
1. Provide More Value to Your Customers.
The business world is about reciprocity. If you offer a service and the market opens its wallets to meet their demands, do you think? Perhaps you've discussed with your staff and tried to figure out the most effective way to get more of the wallet-opening interaction with your patrons. You'd like to improve the number of interactions with your business to boost sales, sure, but you also need to provide an amount of worth to the customers you serve that cannot find elsewhere. One method to accomplish this is to create an incentive program for your application just like cattle record keeping apps and cleaner app for android.
It's in the following way: The more your customers interact with your company and products, the more they accumulate points that can later be used to score great deals on products they have already decided they would like. Starbucks uses its mobile application to its advantage by providing rewards exclusive to customers on the app that then encourage customers to purchase coffee (And other tasty snacks) from their stores.
They're also a step ahead by allowing users to pay through the app, speeding the entire transaction process. If you have an existing system like this one, then excellent. You can integrate it into your mobile application, digitizing the entire process by making information on their purchases accessible to you immediately. If you don't already have one, start quickly. When your customers can get their points added in real-time (rather than sending points by post or waiting until they can access your website to input manually), They'll be amazed and even more motivated to make sure they follow up on your purchases later on.
2. Build a Stronger Brand.
One of the main benefits mobile apps provide to users is the ability to communicate with your company. Through regular interactions with your audience, you're creating trust. The more people trust your brand it's more probable they'll be willing to listen to sales pitches in the future and eventually commit to your brand. Through the help of an application, you'll show your customers why they ought to believe in you by demonstrating (rather than merely describing) your brand's values.
In the same way that giving out calendars, fridge magnets, and other memorabilia that has your logo was used in the past for aid and advertisement, mobile apps can help increase your brand's visibility and inform your clients. That's why many companies across all sectors are developing strategies to develop mobile apps. You can find this information taken from the Red Hat Mobile Maturity Survey 2015: It's more what you could throw an object at. Everyone is joining in.
3. Get Connected with Customers.
Customer service doesn't have to be just interaction between friendly sales associates and clients today. Because 2.6 billion users are equipped with high-powered mobile devices that are within reach at all times, mobile applications are the most significant game-changer in customer support. Why? First of all, your application won't be anything more than a human susceptible to mood fluctuations and low performance.
Through a solid web presence, your customers can show your customers the same experience that you have designed to give them the most enjoyable experience when looking over and deciding whether or not they'd like to purchase your product. In reality, the overwhelming majority of marketers view their apps as a way to improve customer service.
Without sounding creepy, your company will constantly be with your client. (Okay, perhaps there's no solution to that.) However, think about the possibility. If someone hears about your application during the night and needs to find out more quickly, all they need to do is turn on their device and download your application.
When the idea comes to their mind that they must purchase the product you offer, they can make the purchase instantly and not have to wait for normal office hours when human beings are awake. So, if customer support is among your most important priorities (like you should), mobile apps can be the solution to improve customer satisfaction on a global scale.
4. Boost Profits.
When customer satisfaction rises, sales typically do. According to Salesforce, 70 percent of purchasing experiences are influenced by how the customers are treated. The more enthusiastic and content people are with your product and company, the more demand will increase.
Let me say that if you've got something that customers cannot wait to purchase, the demand will be sure to give you significant results. This is where the mobile app is unique to the market. However, it's essential to reduce costs as you develop the app. Yes, you need an effective website design that adapts to the many mobile devices available. This will eliminate the need to have a cumbersome second "mobile" site to manage.
However, if you create a mobile app alongside a responsive website, you'll increase sales while improving the customer experience. Based on Techcrunch.com, 35.4 percent of Black Friday sales last year were done via mobile devices. It's an increase over the previous 16 percent that they saw only a few years earlier, according to the 2012 IBM Holiday Benchmark Reports.
In the year Domino's Pizza created a mobile application for ordering delivery or pickup in-store of their food, they witnessed an increase in e-commerce by 28 %in half-year profits before tax within the UK alone.
It's a fact that I'd rather make use of their app rather than contact the restaurant. In reality, mobile devices are now responsible for 52% of online shopping. Are you noticing trends here? If you're not using a mobile application that encourages purchases while making it more convenient and more thrilling for your customers to hit the "buy, "buy" button, you're not getting a massive chunk of revenue from a growing market.
Other Benefits of a Mobile App.
If you're still not convinced about the importance of mobile apps, there are many more reasons to consider implementing the mobile app strategy to improve customers' engagement and satisfaction. Inform users of the latest products and deals, and distinguish yourself from the rest of the pack Contact younger age groups, Users' emails, and social media profiles. If you design it properly, you'll gain a lot of information on how people use your application. They range from the average amount of time users spend browsing your app to the amount you earn from each purchase.
Another thing to consider is the location data. Apps are, more than ever, providing their creators with information about the location of their users. If you applied this to your company, you could find out which areas and times people purchased your product frequently or which areas of the world are the most interested in your company. When you decide to create your app, it could begin as a portal to the same features you've already made available on your business's website.
It's still a possibility to grow into a lot more. At some point, you could depend on the app to keep you informed of the new direction you can pursue your business to ensure it continues in the future. If your business was to operate without this capability, it could be in the dark about these details while your competitors take advantage of this feature to boost sales and grow their business.
The Bottom Line.
90% of businesses plan to invest more in mobile apps in 2016. If you do not, there's a high likelihood that you'll fall in the dust with your competition. Indeed, a mobile application may not be a solution for your business; it can be the best way to build a position in your field. Instead of being a vague idea of a brand your customers love or think has a home in a distant city - they'll find you within their pocket.
The logo will appear on mobile phones as a default. Make sure to promote your application following its launch. The ease of use and the incredibly cool aspect of constantly evolving, new technology can put your company at the forefront of your field. What's more, wouldn't you like to pull that device from your pocket to experiment with the thing you helped develop?